Beer Blizzard: Rise, Decline, and Potential for Redemption
The Rise and Fall of Beer Blizzard Beer Blizzard, a once-promising beverage innovation, has faded into the past. This case study examines the company’s journey, from its initial success to its eventual closure. A Promising Start with Kickstarter and Shark Tank Beer Blizzard was founded in 2014 with a mission to solve the problem of lukewarm beer. The company’s unique beer cooler design caught the attention of the crowd on Kickstarter, raising over $43,000 in funding....